Content That Connects & Converts
The best content often starts with what is already happening inside your business. We work with your team to uncover the everyday hero stories behind your service: the employees who go the extra mile, the customers who trust you, the problems you solve, and the difference that work makes in people’s lives.
Those stories make your service relatable. They help prospective customers picture what it will actually feel like to work with your company and give them meaningful proof of the experience you promise.
MKC thinks strategically about what is worth capturing, who needs to hear it, and how the story should change from channel to channel. Through planned content-capture sessions, interviews, photography, video, and writing, we build a reusable library of original content that saves your team time, keeps messaging consistent, and stays focused on the services and ideas that matter most to your customers.
Content That Connects & Converts
- Customer interviews that become testimonials, case studies, success stories, and sales proof.
- Ride-alongs, jobsite visits, and behind-the-scenes capture that show your team doing great work in real time.
- Before-and-after stories that make the customer problem, your solution, and the finished result easy to understand.
- Website copy and ongoing content refreshes that keep the customer at the center while supporting SEO and AEO search visibility.
- Blog, article, and long-form thought leadership that gives your business a useful point of view and creates material to repurpose across other channels.
- Seasonal and topical customer communications, newsletters, and drip content that keep your business relevant and top of mind.
- Interview, photo, and video capture sessions designed to generate multiple usable assets from one well-planned content day.
- Channel-specific adaptations for websites, email, social media, video, sales materials, presentations, and paid campaigns without forcing your team to recreate the story from scratch.
This package starts at $*,500
Featured Case Studies
Explore real client success stories that showcase how strategic marketing, thoughtful planning, and experienced leadership helped organizations strengthen their brands and achieve measurable business growth.
Strategy in action: One school, two audiences, 700+ applications
Moore Tech is an institution with a rich history in Memphis. Teachers, staff, students, and community partners all have stories to tell about their experiences in the trades, but their socials were stagnant and sporadic at best. This was a major missed opportunity to differentiate Moore Tech from its competition. Prospective students needed to see real people and real experiences. Parents and alumni needed proof of a supportive, credible institution. Employers and community partners needed to see Moore Tech’s connection to the Mid-South workforce.
MKC built a storytelling strategy. We laid the foundation with an original content library around the key voices: six instructor interviews, six student spotlights, four employer-partner spotlights, a full program photo shoot, and brand-story video content. Instagram, Facebook, and LinkedIn were reactivated, TikTok was launched, and YouTube began carrying brand and interview content. The goal was to shape each story for the native audience of each channel.
Student stories, campus life, and informal video created approachable entry points for prospective students. Instructor voices helped demonstrate the people and expertise behind the school. Current instructor videos quickly become top performers, drawing fan favorite comments from alumni and current students alike. Employer-partner stories connected Moore Tech to workforce needs and created content designed to support professional and community audiences. This storytelling strategy continues to gain momentum on the channels making them powerful marketing tools for campaigns to come!
Kudos from Clients
Real feedback from clients who trusted Megan Klein Consulting to help grow their business.
Let us help you tell your story
We’ll help you capture what makes your business stand out and turn it into content your customers want to see.