Gain Clarity Before You Invest
Our marketing assessments give you an outside, expert perspective on your current strategy, brand, website, and channels — with a prioritized action plan, not just a critique.
MKC reviews the work through the lens of the business goal. We look for gaps, duplication, weak handoffs, unrealistic expectations, and opportunities that are being overlooked. We also separate activity that looks impressive from activity that gives the business useful information or creates momentum.
The outcome is a prioritized assessment that tells you what to keep, what to improve, what to stop, and what to do next.
A senior-level review without the full reset
- Business and marketing alignment — align your marketing with current goals, customers, capacity, seasonality, and sales process
- Audience and message — clarify who you need to reach, what matters to them, and how clearly your value is communicated
- Channel roles — evaluate each channel’s purpose, budget, content needs, and role in the overall strategy
- Customer journey — review the path from first awareness through inquiry, purchase, retention, referral, and review
- Measurement — identify the metrics that matter, gaps in tracking, and opportunities to improve reporting
- Execution reality — assess your team and vendors, then prioritize what can realistically be delivered effectively
This package starts at $7,500
Featured Case Studies
Explore real client success stories that showcase how strategic marketing, thoughtful planning, and experienced leadership helped organizations strengthen their brands and achieve measurable business growth.
Teaching an Old Company New Marketing Tricks
National Economy Plumbers had nearly 90 years of local history and plumbing expertise, but its marketing strategy had grown stale. A significant share of its budget was still committed to antiquated channels, including the Yellow Pages, rather than reaching today’s homeowners and businesses.
MKC reviewed the company’s website, existing marketing assets, spending, and position in the Memphis market. We developed a fresh strategy centered on what truly differentiates National Economy: locally owned expertise, quality workmanship, trusted customer service, and generations of experience with Memphis homes and businesses.
Over the past two years, MKC has partnered with National Economy to put that strategy into action across its website, digital advertising, content, community partnerships, sales materials, and brand campaigns, creating a more modern marketing approach without losing the reputation that made the company valuable in the first place.
Let’s have a conversation
If you are investing in marketing but still asking what is actually working, let’s have a conversation. We’ll review the plan, identify the strongest opportunities, and give you a practical path forward.