Our Blog

These musings come straight from our everyday work and conversations as a fractional CMO team. We’re sharing what we see, what we’ve learned, and the occasional thing that makes us wonder, “Why are we still doing it this way?”

Consider this our take on making marketing make more sense. Practical perspective, thoughtful ideas, and a little uncommon sense to help business owners cut through the noise, make smarter decisions, and spend less time working harder at marketing that isn’t working hard enough for them.

We hope you find something useful here. And if something sparks a question, ask us. We love a good marketing conversation.

The Internet Changed Again, Part.1
27Feb

The Internet Changed Again, Part.1

If you feel like marketing online has gotten harder over the…

Sales vs. Marketing: Can’t We All Just Get Along?
10Feb

Sales vs. Marketing: Can’t We All Just Get Along?

In conversations with business owners across the Mid-South, one question comes…

What is the Importance of an Annual Report
20Dec

What is the Importance of an Annual Report

Why Is an Annual Report Important? Discover five ways an annual…

300% More Engagement. $0 Spent. Here’s How.
29Nov

300% More Engagement. $0 Spent. Here’s How.

How to Increase Social Media Engagement Organically: 300% More Engagement. $0…

Tell a Story that Sticks!
05Nov

Tell a Story that Sticks!

Every great brand story starts long before the “big reveal.” I…

From Chaos to Connection: Making Social Media Work for You
23Sep

From Chaos to Connection: Making Social Media Work for You

Social media can feel chaotic sometimes—new platforms popping up, ever-changing algorithms,…

Now is the Best Time to Plan Your Year-End Campaign
11Sep

Now is the Best Time to Plan Your Year-End Campaign

I know it’s hard to think of end-of-year campaigns in the…

10 Signs Your Business Needs to Hire a Fractional CMO
15Aug

10 Signs Your Business Needs to Hire a Fractional CMO

A business should hire a fractional CMO if your business is…

Why Annual Reports Still Matter– Now More than Ever
04Aug

Why Annual Reports Still Matter– Now More than Ever

Call me nostalgic, but I love an annual report…when it’s done…

Cracking the Code: Understanding Your Customers’ Motivations
02Dec

Cracking the Code: Understanding Your Customers’ Motivations

Think how easy marketing would be if you could crack the…

Impressions vs. Conversions: What Matters Most to Your Bottom Line
02Nov

Impressions vs. Conversions: What Matters Most to Your Bottom Line

When it comes to marketing metrics, impressions and traffic often steal…

The Power of Repetition in Marketing: Planting the Seeds for Success
02Oct

The Power of Repetition in Marketing: Planting the Seeds for Success

Ever rolled your eyes at your spouse when they start to…

Why a Fractional CMO Could Be Your Best Marketing Decision Yet
02Sep

Why a Fractional CMO Could Be Your Best Marketing Decision Yet

Why a Fractional CMO Could Be Your Best Marketing Decision Yet…

How Much Should You Budget for a Fractional CMO?
02Aug

How Much Should You Budget for a Fractional CMO?

Investing in a Fractional CMO can be a transformative step for…

Reading the Room: The Key to Communication Plans that Convert!
14Jul

Reading the Room: The Key to Communication Plans that Convert!

If I could have one superpower, it would be to have…

Streamline Your Tech Stack
14Nov

Streamline Your Tech Stack

One of the first exercises I go through with my clients…

Understanding Impressions and Conversions: Maximizing Marketing ROI
24Jun

Understanding Impressions and Conversions: Maximizing Marketing ROI

Let’s chat about two key marketing metrics you’ve probably heard of:…