Reading the Room: The Key to Communication Plans that Convert!
If I could have one superpower, it would be to have the observational skills of Sherlock Holmes. Think how easy marketing would be if you could assess the likes, dislikes, activities, and proclivities of your target audience within moments of meeting them! Your sales journey from inquiring prospect, to convinced buyer, to delighted loyal customer […]
Streamline Your Tech Stack
One of the first exercises I go through with my clients is reviewing their marketing tech stack. I often see a lead generator, text or phone message delivery, email service, and CRM. Every software rep will tell you that their software can do all the tasks you need from prospecting, to lead generation, to customer […]
Understanding Impressions and Conversions: Maximizing Marketing ROI
Let’s chat about two key marketing metrics you’ve probably heard of: impressions and conversions. They might sound similar, but they’re actually quite different—and understanding this difference is crucial for measuring your marketing success. Impressions are simply the number of times your ad or content is shown to people. It’s like the number of times someone […]