Sales vs. Marketing: Can’t We All Just Get Along?
In conversations with business owners across the Mid-South, one question comes up again and again: Should we invest in marketing, or should we hire another salesperson? It’s an understandable question, especially for growing companies trying to be disciplined with their budgets. But it’s also the wrong framing. Sales and marketing are not rivals. They are […]
What is the Importance of an Annual Report
Why Is an Annual Report Important? Discover five ways an annual report demonstrates impact, builds donor trust, strengthens transparency, and supports fundraising. Call me nostalgic, but I love an annual report—when it’s done right. If you’re in the nonprofit world and in a July fiscal year, chances are you’re working on your organization’s annual report […]
300% More Engagement. $0 Spent. Here’s How.
How to Increase Social Media Engagement Organically: 300% More Engagement. $0 Spent. Here’s How. Discover how one nonprofit increased its social media engagement by 300% without paid ads—and how your organization can apply the same organic strategy. When creating social media content for your business, it’s easy to lose the plot. There are so many […]
Tell a Story that Sticks!
Every great brand story starts long before the “big reveal.” I was talking with a friend about how to showcase the artistry and craftsmanship behind her company’s work in a way that helped them stand out in the market. When I asked what kinds of project news they typically share, she said, they often shared […]
From Chaos to Connection: Making Social Media Work for You
Social media can feel chaotic sometimes—new platforms popping up, ever-changing algorithms, and endless “must-do” lists from marketing mavens. But here’s the good news: a good strategy can quiet the noise. Then social media becomes one of the most accessible tools you have to build connection and trust with your audience. The truth is, you don’t […]
Now is the Best Time to Plan Your Year-End Campaign
I know it’s hard to think of end-of-year campaigns in the midst of a heatwave, but the time to start is now! The last three months of the year are the most crowded time on the airwaves with nonprofits elbowing for room and the ear of donors. Your supporters are hearing from countless organizations. The […]
10 Signs Your Business Needs to Hire a Fractional CMO
A business should hire a fractional CMO if your business is growing, changing, or has stalled; if your current marketing techniques lack strategy; or if you’ve noticed your campaigns aren’t producing ROI. If your marketing needs an analytics-backed boost but you can’t justify a full-time executive hire, a fractional CMO can help. What’s a Fractional […]
Why Annual Reports Still Matter– Now More than Ever
Call me nostalgic, but I love an annual report…when it’s done right. If you’re in the non-profit world and on a July fiscal, chances are you’re working on your organization’s annual report right now. Or you should be. Some might say the annual report is going out of style. Donors and partners can now receive […]
How Much Should You Budget for a Fractional CMO?
Investing in a Fractional CMO can be a transformative step for your business, providing the strategic marketing leadership you need to achieve your goals. But how do you budget to get the right level of support? Let’s break it down: The Cost of a Fractional CMO Fractional CMO rates vary depending on factors like […]