The Internet Changed Again, Part.1
If you feel like marketing online has gotten harder over the last year, you are not imagining it. The rules are shifting. Quietly, but significantly. Search engines are behaving differently. Artificial intelligence tools are answering questions before people ever click on a website. And businesses that used to rely on steady website traffic are seeing […]
Cracking the Code: Understanding Your Customers’ Motivations
Think how easy marketing would be if you could crack the code on what truly motivates your customers; if you could assess the likes, dislikes, activities, and proclivities of your target audience within moments of meeting them! Your sales journey from inquiring prospect, to convinced buyer, to delighted loyal customer would be seamless! When it […]
Impressions vs. Conversions: What Matters Most to Your Bottom Line
When it comes to marketing metrics, impressions and traffic often steal the headlines but they fail to tell the whole story. While it’s tempting to focus on the number of likes or visitors, the real impact on your bottom line comes from a vastly different metric, conversions. Understanding the meaning behind metrics is key to […]
The Power of Repetition in Marketing: Planting the Seeds for Success
Ever rolled your eyes at your spouse when they start to tell the same story you’ve heard a million times? I do this every time my husband gets asked how many grams of protein he eats a day…the hazards of being married to a personal trainer. Then I remind myself that, in that moment, I’m […]
Why a Fractional CMO Could Be Your Best Marketing Decision Yet
Why a Fractional CMO Could Be Your Best Marketing Decision Yet by megan | Dec 2, 2024 | Marketing Investment If you’re wondering, “What is a Fractional CMO anyway?”—you’re in the right place. Let’s break it down and explore why working with a Fractional CMO might just be the secret sauce your business needs to […]
Reading the Room: The Key to Communication Plans that Convert!
If I could have one superpower, it would be to have the observational skills of Sherlock Holmes. Think how easy marketing would be if you could assess the likes, dislikes, activities, and proclivities of your target audience within moments of meeting them! Your sales journey from inquiring prospect, to convinced buyer, to delighted loyal customer […]
Streamline Your Tech Stack
One of the first exercises I go through with my clients is reviewing their marketing tech stack. I often see a lead generator, text or phone message delivery, email service, and CRM. Every software rep will tell you that their software can do all the tasks you need from prospecting, to lead generation, to customer […]
Understanding Impressions and Conversions: Maximizing Marketing ROI
Let’s chat about two key marketing metrics you’ve probably heard of: impressions and conversions. They might sound similar, but they’re actually quite different—and understanding this difference is crucial for measuring your marketing success. Impressions are simply the number of times your ad or content is shown to people. It’s like the number of times someone […]