The Internet Changed Again, Part.1
If you feel like marketing online has gotten harder over the last year, you are not imagining it. The rules are shifting. Quietly, but significantly. Search engines are behaving differently. Artificial intelligence tools are answering questions before people ever click on a website. And businesses that used to rely on steady website traffic are seeing […]
Sales vs. Marketing: Can’t We All Just Get Along?
In conversations with business owners across the Mid-South, one question comes up again and again: Should we invest in marketing, or should we hire another salesperson? It’s an understandable question, especially for growing companies trying to be disciplined with their budgets. But it’s also the wrong framing. Sales and marketing are not rivals. They are […]
Why Annual Reports Still Matter– Now More than Ever
Call me nostalgic, but I love an annual report…when it’s done right. If you’re in the non-profit world and on a July fiscal, chances are you’re working on your organization’s annual report right now. Or you should be. Some might say the annual report is going out of style. Donors and partners can now receive […]