The Internet Changed Again, Part.1
If you feel like marketing online has gotten harder over the last year, you are not imagining it. The rules are shifting. Quietly, but significantly. Search engines are behaving differently. Artificial intelligence tools are answering questions before people ever click on a website. And businesses that used to rely on steady website traffic are seeing […]
Sales vs. Marketing: Can’t We All Just Get Along?
In conversations with business owners across the Mid-South, one question comes up again and again: Should we invest in marketing, or should we hire another salesperson? It’s an understandable question, especially for growing companies trying to be disciplined with their budgets. But it’s also the wrong framing. Sales and marketing are not rivals. They are […]
What is the Importance of an Annual Report
Why Is an Annual Report Important? Discover five ways an annual report demonstrates impact, builds donor trust, strengthens transparency, and supports fundraising. Call me nostalgic, but I love an annual report—when it’s done right. If you’re in the nonprofit world and in a July fiscal year, chances are you’re working on your organization’s annual report […]
Tell a Story that Sticks!
Every great brand story starts long before the “big reveal.” I was talking with a friend about how to showcase the artistry and craftsmanship behind her company’s work in a way that helped them stand out in the market. When I asked what kinds of project news they typically share, she said, they often shared […]
From Chaos to Connection: Making Social Media Work for You
Social media can feel chaotic sometimes—new platforms popping up, ever-changing algorithms, and endless “must-do” lists from marketing mavens. But here’s the good news: a good strategy can quiet the noise. Then social media becomes one of the most accessible tools you have to build connection and trust with your audience. The truth is, you don’t […]
Now is the Best Time to Plan Your Year-End Campaign
I know it’s hard to think of end-of-year campaigns in the midst of a heatwave, but the time to start is now! The last three months of the year are the most crowded time on the airwaves with nonprofits elbowing for room and the ear of donors. Your supporters are hearing from countless organizations. The […]
Why Annual Reports Still Matter– Now More than Ever
Call me nostalgic, but I love an annual report…when it’s done right. If you’re in the non-profit world and on a July fiscal, chances are you’re working on your organization’s annual report right now. Or you should be. Some might say the annual report is going out of style. Donors and partners can now receive […]