So You’re Launching a Business? How Hard Could It Be?
Learn how to market a new business launch with a five-step strategy covering planning, branding, social media, PR, budgeting, and post-launch momentum. Launching a business can become a full-time job made up of twenty smaller full-time jobs. There is the logo, website, copy, photography, social rollout, print pieces, search setup, media plan, PR, partner outreach, […]
Your Marketing Doesn’t Need Everyone to Like It
Sydney Sweeney is naked again. This time, it’s for sports. More specifically, she’s nearly naked in a new commercial for Novig, a sports prediction market that launched its first national advertising campaign right at the beginning of football season. The concept is not exactly complicated. Sydney is being her sexiest self, shot in a number […]
When Should Nonprofits Start Planning Their Year-End Fundraising?
If you begin building the roadmap of your year-end nonprofit fundraising campaign in September, well before your supporters’ inboxes are clogged, you can send targeted, intentional communications that express confidence and assurance rather than panic and vulnerability. I know it’s hard to think of end-of-year fundraising campaigns in the midst of a heatwave, but the […]
The Internet Changed Again, Part.1
If you feel like marketing online has gotten harder over the last year, you are not imagining it. The rules are shifting. Quietly, but significantly. Search engines are behaving differently. Artificial intelligence tools are answering questions before people ever click on a website. And businesses that used to rely on steady website traffic are seeing […]
Sales vs. Marketing: Can’t We All Just Get Along?
In conversations with business owners across the Mid-South, one question comes up again and again: Should we invest in marketing, or should we hire another salesperson? It’s an understandable question, especially for growing companies trying to be disciplined with their budgets. But it’s also the wrong framing. Sales and marketing are not rivals. They are […]
Tell a Story that Sticks!
Every great brand story starts long before the “big reveal.” I was talking with a friend about how to showcase the artistry and craftsmanship behind her company’s work in a way that helped them stand out in the market. When I asked what kinds of project news they typically share, she said, they often shared […]
From Chaos to Connection: Making Social Media Work for You
Social media can feel chaotic sometimes—new platforms popping up, ever-changing algorithms, and endless “must-do” lists from marketing mavens. But here’s the good news: a good strategy can quiet the noise. Then social media becomes one of the most accessible tools you have to build connection and trust with your audience. The truth is, you don’t […]
Now is the Best Time to Plan Your Year-End Campaign
I know it’s hard to think of end-of-year campaigns in the midst of a heatwave, but the time to start is now! The last three months of the year are the most crowded time on the airwaves with nonprofits elbowing for room and the ear of donors. Your supporters are hearing from countless organizations. The […]